Location: New York,New York,United States



POSITION SUMMARY:The Copywriter is responsible for executing all copywriting needs across company and helping develop editorial content ideas on a monthly / seasonal basis. Copywriter should be well versed in both editorial & promotional copywriting, across all digital assets (email, paid social, paid search, retail clienteling assets, retail... invites, social captions etc.)      
RESPONISIBILITIES: •   Write and refine compelling copy for email, SMS, paid social, site, and digital campaigns that inspire action and align with performance goals. •    Translate business and creative briefs into clear, engaging messaging tailored to different audiences and channels. •    Collaborate cross-functioning teams to ensure copy aligns with data insights, channel strategy, and creative direction. •    Maintain and evolve the brand voice across all touchpoints from product storytelling to campaign taglines, CRM personalization & marketing messaging.  •    Contribute to campaign ideation and editorial content planning, supporting both seasonal storytelling and evergreen messaging. •    Self-edit with precision, balancing creativity with clarity, and respond thoughtfully to feedback in fast-paced review cycles. •    Partner closely teams to concept, test, and iterate messaging that performs.  QUALIFICATIONS:•    Bachelor’s Degree in Communications, Marketing, Journalism, or related field. •    5-6 years of professional experience in copywriting, content strategy, or brand storytelling, ideally in fashion •    An experienced copywriter with a background in retail and/or lifestyle brands. •    A strategic and creative storyteller with a passion for merging creativity and conversion.  •    Experienced in writing for fashion, lifestyle or retail brands across both brand building and performance campaigns.  •    Comfortable switching between big-picture concepting and detailed execution from headlines, taglines to long-form storytelling. •    Highly collaborative, with the ability to balance brand tone, creative direction and marketing objectives simultaneously. •    Strong portfolio showcasing work across digital, marketing, paid media, and social. •    Proven ability to write conversion-focused and brand-building copy. •    Excellent communication, editing, and project management skills. •    Proficiency in Microsoft Office and familiarity with project management  $75,000 - $105,000 base salary (This range represents the low and high end of the anticipated base salary range for this Ny - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.) 



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