A cover letter is a complement to your resume that:
• explains why you are a good fit for a specific position,
• demonstrates your motivation,
• makes you stand out among other candidates.
In fact, it’s an opportunity to add personal details to your application. In it, you explain why this particular position interests you and how your skills can help solve tasks in that workplace. Unlike a resume, a cover letter can be more lively and emotional.
Key points:
Goal: Convince the employer to open your resume and invite you for an interview.
Content: A description of skills and achievements relevant to the job opening.
Motivation: The reasons why you want to work at this particular company.
You don’t need a long cover letter. HR specialists emphasize that these three sentences decide everything:
• Trigger – show that you understand the company’s mission or essence.
• Highlight suitability – briefly emphasize relevant experience.
• Call to action – invite to a dialogue.
The first line of your resume or cover letter determines whether you will be considered or not. If you start with, “I am a motivated professional with extensive experience…” you might as well not continue. Recruiters don’t read, they scan.
That’s why your first sentence should:
• showcase your strongest achievement,
• match the job requirements,
• hook the reader enough to want to keep reading.
Try to put more meaning, not more words.
Example: “I see that your team is launching a new product on the market. I have 3 years of experience in product marketing, with a successful track record of promoting this type of product, as well as experience attracting [specific number] of users. I’d be glad to discuss how I can help strengthen your project.”
Good luck in landing your desired position!
